‘I Make Bad Decisions When I’m Hungry’

Snickers, via BBDO New York, have just released a set of comedic print ads to support their sponsorship of the NFL.

 

The ads, which will appear as two half page spots that run side-by-side, reinforce the brand’s ‘You’re not you when you’re hungry’ campaign and feature former NFL players and some of the crazy endorsement decisions they might make when they are hungry.

 

They are currently appearing in sports publications such as ESPN magazine and Sports Illustrated.

 

View the campaign within the image above.

 

Credits

 

Agency: BBDO New York

Client: MARS, SNICKERS

 

Chief Creative Officer: David Lubars

Senior Creative Director: Gianfranco Arena

Senior Creative Director: Peter Kain

Associate Creative Director/Art Director: Justin Bilicki

Associate Creative Director/Copywriter: Matt Herr

                                                                                   

Art Buyer: Betsy Jablow

Retoucher: Steve Lakeman