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‘I Make Bad Decisions When I’m Hungry’

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BBDO New York apologise for hunger-induced choices for Snickers

‘I Make Bad Decisions When I’m Hungry’

 

Snickers, via BBDO New York, have just released a set of comedic print ads to support their sponsorship of the NFL.
 
The ads, which will appear as two half page spots that run side-by-side, reinforce the brand’s ‘You’re not you when you’re hungry’ campaign and feature former NFL players and some of the crazy endorsement decisions they might make when they are hungry.
 
They are currently appearing in sports publications such as ESPN magazine and Sports Illustrated.
 
View the campaign within the image above.
 
Credits
 
Agency: BBDO New York
Client: MARS, SNICKERS
 
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena
Senior Creative Director: Peter Kain
Associate Creative Director/Art Director: Justin Bilicki
Associate Creative Director/Copywriter: Matt Herr
                                                                                   
Art Buyer: Betsy Jablow
Retoucher: Steve Lakeman
 
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BBDO New York, Tue, 02 Oct 2012 10:50:23 GMT