'I Got It at Amart' Brand Platform Devised by Y&R Brisbane Repositions Furniture Brand
Y&R Brisbane has created its first work for Amart Furniture since being appointed to the furniture giant in July this year.
Says Rodica Titeica, general manager - customer, Amart Furniture: "Over the last four years, we've made significant improvements to our business and the quality of our furniture. We're thrilled to finally be able to tell the world with I got it at Amart."
Says Brendan Greaney, executive creative director, Y&R Brisbane: "There's a little shiver of pride you feel when you nail a great deal on a really good piece of furniture.
Amart's new brand and retail campaign launches this week, rolling out across television, radio, out of home, digital and in-store experience. Further executions are planned for the coming weeks and months as Amart continues its national expansion.
Says Rodica Titeica, general manager - customer, Amart Furniture: "Over the last four years, we've made significant improvements to our business and the quality of our furniture. We're thrilled to finally be able to tell the world with I got it at Amart."
Says Brendan Greaney, executive creative director, Y&R Brisbane: "There's a little shiver of pride you feel when you nail a great deal on a really good piece of furniture."The kind of feeling that makes you want to release the doves, or at least call your Mum. The more we learned about Amart, the more we realised how true that insight was."
Amart's new brand and retail campaign launches this week, rolling out across television, radio, out of home, digital and in-store experience. Further executions are planned for the coming weeks and months as Amart continues its national expansion.
