Fri, 09 Jul 2021 09:26:49 GMT
I Can’t Believe It’s Not Butter is going back to its comedic roots with a campaign that leans into the return of Hot Girl Summer, but is anything but basic.
The campaign spot will have you melting - it’s a parody of the sensual style of luxury perfume ads paired with the spray product’s favourite grilling combinations (think: kabobs, corn, and sexy salmon).
Social and digital creative agency, GLOW, is behind the campaign that is bringing the plant-based alternative front and center for this summer’s grilling and chilling festivities, right in time for the 4th of July holiday weekend.
The campaign launches across social and digital with key components:
The official hashtag, #NotButterSummer, reminds us all to have a little fun this summer as the country returns to normal and backyard barbecues once again are a staple.
The effort culminates in an open contest that runs through August where one lucky winner will win the ultimate 'Grill & Chill' prize pack, including:
Categories: Food, Sauces and SpreadsGLOW, Fri, 09 Jul 2021 09:26:49 GMT