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I Can't Believe It's Not Butter's Comedic Campaign Catches Unseen Fridge Activities


Campaign from GLOW will launch on I Can't Believe It's Not Butter's made up streaming service NOTFLIX

I Can't Believe It's Not Butter's Comedic Campaign Catches Unseen Fridge Activities

I Can’t Believe It’s Not Butter! is launching its very own (made up) streaming service, NOTFLIX in a new social effort from agency GLOW. The social campaign is a tongue-in-cheek play on modern day TV series launches. As such, the brand is approaching the big release in the same tried and true formula of major premiers. The teaser reveals key scenes from the series to prompt viewers to binge the full series on Premiere Day, January 17th.

Leading up to the premier, I Can’t Believe It’s Not Butter! will tease its audiences on Instagram (Bio: Eat, Spray, Love), Twitter (43k followers), Facebook (where a whopping 425k individuals follow for not-butter content), and YouTube - which will see a full reskin promoting the premier, complete with a Hollywood-worthy 'Bread Carpet.' 

A series of GIFs will serve up teaser content across platforms and will include: relatable one liners, best reactionary GIFS, and a GIPHY sticker pack. 

Post Premiere, content will lean into spoofing typical TV streaming network engagement tactics, such as spoofing Netflix’s ‘Are You Still Watching?’ feature. Followers will also have the chance to win cosy slippers and blankets building on the vibe of watching your favourite show. 

Movie posters will tease out other upcoming content that aims to bring in characters from other TV worlds, think: ‘Spread Lasso’ (Ted Lasso), or ‘The Spraytrix’ (The Matrix).

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Categories: Dairy, Food

GLOW, Thu, 13 Jan 2022 16:45:05 GMT