Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

I-77 Express 'Get There' Campaign Establishes the Highway as Charlotte's Helpful Neighbour

Creative 68 Add to collection

Tattoo Projects delivered a targeted media buy focusing on major park exits off of I-77 timed with a direct mail campaign

I-77 Express 'Get There' Campaign Establishes the Highway as Charlotte's Helpful Neighbour

Tattoo Projects launched the 'Get There' campaign for client I-77 Mobility Partners last year to introduce the new expressway to the Charlotte community. Combining the brand’s playful personality with an out-of-home media buy targeting drivers, 'Get There' successfully portrayed the I-77 as a relatable, humorous, and valuable addition to the neighbourhood. In addition to out-of-home, media also included direct mailers as well as digital and radio to echo the brand’s personality during major drive times.

Due to the overwhelming success of the campaign, Tattoo Projects was tapped for this year’s B2B campaign, which informed local businesses and logistic companies that I-77 Express was now accepting all 2-axle vehicles. Tattoo Projects delivered a targeted media buy focusing on major park exits off of I-77 timed with a direct mail campaign.

The newly expanded campaign has achieved great success, and the I-77 brand personality proved flexible enough to speak to its new B2B audience while still appealing to its original local base.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: I-77 Mobility Partners

Creative Agency

Creative Agency: Tattoo Projects

Tattoo Projects, Mon, 08 Mar 2021 16:05:27 GMT