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Hyundai's 'The Road less travelled'


Innocean Australia's new campaign for ix35 Series II

Hyundai's 'The Road less travelled'



Innocean Australia has developed a new campaign for its client Hyundai to mark the launch of the ix35 Series II compact SUV.


The ‘Road less travelled’ campaign seeks to expose the tougher side of the Hyundai ix35, revealing its capabilities both on and off road. Consumers are aware of the ix35’s sleek design; superior technology and incredible maximum safety, but it was found that there was little awareness of its off-road capabilities and overall build quality. This fun spot sets out to demonstrate just how tough the ix35 actually is.

The TVC is supported by interactive digital banners that allow viewers to choose which road the ix35 takes - dedicated online films then take the consumer on the chosen journeys.

Client – Hyundai Motor Company Australia
Managing Director, Oliver Mann
Senior Manager Marketing, Alex Pinsuti
Brand Communications Manager: Kate Fabian
Brand Communications Manager: Clare Burnett
Marketing Coordinator: Luke Hartin

Agency - Innocean
Creative Director: Scott Lambert 
Creative Team: Rua Perston, Matt Cramp
Agency Producer: Tania Templeton
Group Account Director: Tim Hiley
Senior Business Director: Damien Pashby

Production Company: Prodigy films
Director: Rich Lee
Executive Producer: Nerissa Kavanagh & Jonathon Samway
DOP: Chris Probst
Editor: Drew Thompson - Method
VFX Supervisor: Nick Ponzoni – Studio Blackbird
Sound design: Simon Kane – Song Zu
Music: Antony Partos – Sonar Music

view more - Creative
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Categories: Cars, Automotive

Innocean Australia, Mon, 21 Oct 2013 07:16:20 GMT