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Hyundai’s New Venue Fits In & Stands Out in Latest Campaign from Innocean Australia

Creative 211 Add to collection

Produced by Revolver and Will O’Rourke, the campaign showcases Hyundai’s classy entry level car

Hyundai’s New Venue Fits In & Stands Out in Latest Campaign from Innocean Australia

Hyundai has unveiled its new Venue SUV in latest ‘Fits In Anywhere, Stand Out Everywhere’ campaign.

Created by Innocean Australia, the cheeky integrated campaign highlights the stylish attributes of Hyundai’s new entry-level vehicle, including its ability to look good whilst squeezing into tight and unexpected spaces.

Promoting a car that is small in stature yet makes a big design statement, the campaign aims to appeal to an audience who appreciates standout design.

Directed by Tim & Joe from Revolver/ Will O’Rourke, ‘Fits In Anywhere. Stands Out Everywhere’ is set to run across television broadcast, digital, social and point of sale.

Hyundai Australia director of marketing, Bill Thomas, says: “Venue is our smallest vehicle yet all the styling cues make it look a lot bigger. We needed a campaign that positioned it correctly as a compact vehicle yet delivered on its big personality. Everyone’s delighted with the outcome.”

Innocean Australia executive creative director, Steve Jackson, adds: “Not much to say on this one. I liked the script. I like the ad better! Sometimes it’s that simple, right? We just defined the car’s superpowers and then let the directors do what they do best. I think they nailed it, hope you agree."

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Client: Hyundai

Creative Agency

Creative Agency: Innocean Australia

Executive Creative Director: Steve Jackson

Creative Director: Dan O’Connell

Art Director: Katie Kidd

Copywriter: Charlotte Taylor

Head of Production: Craig Sloane

Agency Producer: Kilou Picard

Group Account Director: Philip Sherar

Account Director: Vincent Pled

Production Company

Production Company: Revolver/ Will O’Rourke

Director: Tim & Joe

D.O.P: Geoffrey Simpson

Art Director: Arabella Lockhart

Executive Producer: Pip Smart

Producer: Alex Kember

Post Production

Edit House: The Editors

Post Production: Heckler

VFX Supervisor: Tom Corbett

Executive Producer: Bonnie Law

VFX Producer: Emily Higgins

2D Supervisor: Ryan Trippensee

Lead Compositor: Bertrand Polivka

Compositor: Fiona Lu & Giselle Hunter

Colourist: Greg ‘Elvis’ Constantaras

Online: Brad Smith

CG Artist: Boris Formin, Tim Jarick, Max McMullin & Jack Scrase

Rotoscoping: Avery Park

I/O: Adrian Maurici


Sound: Otis Studios

Music: “Dame mas” by Otis

Categories: Automotive, Cars

Innocean Australia, Fri, 20 Sep 2019 08:33:46 GMT