Hyundai's Latest Campaign Puts the Tucson SUV Through its Paces
The 'Made For It. Even If You're Not' campaign was developed by Innocean Australia
Putting the Hyundai Tucson through its paces, Hyundai has unveiled its 'Made For It. Even If You're Not' campaign to promote the confident and capable Tucson SUV.
The national campaign highlights the many reliable capabilities of the Tucson whilst also showing off its more refined qualities, including remote start and the ability to set the car's interior temperature remotely from an app in the palm of their hand.
Acknowledging that the medium SUV category is one of the most competitive, Innocean's remit was to demonstrate, in an authentic and honest way, how the Tucson's durable driving credentials and tech-savvy luxuries benefit and resonate with an audience that lives in the city.
Says Chris Wilson, creative, Innocean: "People don't really test their SUVs in the wild. There are way more SUVs in the Bondi Junction Westfield carpark than there are in the bush."
Adds Roy Leibowitz, creative, Innocean: "That's why the couple in our spot are a bit like us, more comfortable pitching an idea about a tent than actually pitching a tent."
Says Bill Thomas, director of marketing, Hyundai Australia: "A lot of people who buy SUVs live in the city, but love the option to go off-road occasionally. Our campaign shows the Tucson being put through its paces and makes you think - if it's tough enough to handle the country it can certainly look after you in the city."
Launched this month, the campaign runs across broadcast, print, digital, cinema and point of sale.view more - Creative
Colourist: Andrew Clarkson
Compositor: Drew Downes
Director: Fiona McGee
DOP: Shelly Farthing-Dawe
Editor: Mark Burnett @ The Editors
Executive Producer: Sam Long
Music: Lemonheads 'Outdoor Type'
Post Production: Fin Design + Effects
Producer: Claire Richards
Production Company: Goodoil Films
Production Design: Shane Bennett
Sound Design: Simon Lister @ Nylon Studios
VFX Producer: Emily Newbould
VFX Supervisor: Stuart White
Account Director: Vincent Pled
Creative Agency: Innocean Australia
Creative Director: Dan O'Connell
Creatives team: Chris Wilson & Roy Leibowitz
Executive Creative Director: Steve Jackson
Group Account Directors: Philip Sherar
Planning Director: Damian Damjanovski
Producer: Craig Sloane
Genres: People, Scenic
Categories: Automotive, CarsInnocean Worldwide Australia, Fri, 15 Mar 2019 02:09:33 GMT