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Hyundai Projects Iconic Cinematic Visuals in New Idents from Ewan Jones Morris

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Friends Electric director teams up with Innocean UK for Hyundai’s sponsorship of Film On 4

Hyundai Projects Iconic Cinematic Visuals in New Idents from Ewan Jones Morris

The indomitable Ewan Jones Morris directs a slick series of new idents for Hyundai’s sponsorship of Film On 4.

Showcasing Hyundai’s futuristic and fully electric model the IONIQ 5, these idents show off the cars eye-catching features while it drives about a city at night projecting an array of iconic cinematic visuals onto a brutalist landscape of buildings. From Dinosaurs to Spaceships and a smattering of romance, it’s a wonderful nod to film genres that we all know and love that will take you back to those special cinema moments.

Super-loads of fun to make with our new friends at Innocean and almost all shot in camera with such an array of fun, charming ideas that it works as well as individual films as it does a whole campaign.


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Credits

Agency: INNOCEAN UK

Client: Hyundai Motors UK

Head of Creative: Dom Sweeney

Creative: Fenton Saward

Account Manager: Lauren Saker

Agency Producer: Emma Smalley

Production Company: Friends Electric

Director: Ewan Jones Morris

Producer: Giles Edward-N

Producer: Isabella Parish

EP: Barney Richard

DOP: John Lynch

Service Production Company: LS Manchester

Producer: Abi Atkinson

Post Production Company: Electric Theatre Collective

VFX Supervisor: Ryan Knowles

Post Producer: Marie OBrien

Lead 2D Animator: Ruben Llusia

2D Assits: Bradley Cocksegde, CJ Gaikwad, Nicola

Borsari, Ralph Briscoe, Stirling Archibald

CG: Piers Limberg

Bespoke Animaiton: Future Power Station

Offline Edit: Flock Edit

Editor: Paul Reson

Edit Producer: Jack Lloyd

Music Composer: Anna Meredith

Sound Design: Chris Taylor-Morris

Colour: ETC Colour

Colourist: Connor Coolbear

Genres: Visual VFX

Categories: Automotive, Cars

Friends Electric, Tue, 16 Nov 2021 14:52:00 GMT