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Hyundai Launches Reinvented i30 in Latest Campaign via Innocean Australia


The campaign is one of Hyundai's most significant launches.

Hyundai Launches Reinvented i30 in Latest Campaign via Innocean Australia

Hyundai has launched a new campaign for its iconic i30 through Innocean Australia.

As Steve Jackson, Innocean's executive creative director, explained "The winning history of the previous i30 led us to a powerful narrative for the next. Not content with merely evolving, Hyundai chose to totally reinvent the car and we created an idea to match. We were lucky enough to have some of Australia's most talented production companies and individuals help bring it to life, and I'd like to thank them all for bringing so much passion to the project."


Says Peter Fitzhardinge, CEO, Innocean: "What I most love about the campaign, is that it's a true launch idea; grab attention and deliver the message in the biggest possible way. The agency's commitment through Steve's and Philip's teams over the last few months to bring it alive has been fantastic."

The campaign launched with a teaser last week with the full reveal over the weekend. The campaign is one of Hyundai's most significant launches and will run across all channels including TV, Cinema, Digital, Print and Outdoor.

Hyundai Australia Motor Car Company
Director of Marketing: Oliver Mann
General Manager Marketing: Andrew Knox
Product Marketing Manager: Nick Cook
Product Marketing Co-ordinator: Katrina Mendoza

Agency: Innocean Worldwide Australia
Executive Creative Director: Steve Jackson
Creative Team: Daryl Corps & Dave Shirlaw
Campaign Creative: Steve Carlin, Dean Hamilton, Dave King
Film Producer: Jacqui Walker
Production Director: Warrick Nicholson
Head of Planning: Scott Davis
Group Business Director: Philip Sherar
Head of Digital: Trevor Crossman
Account Director: Vincent Pled
Account Manager: Kat Knight

Production Company: Collider
Director: Daniel Askill
2nd Unit Director: Lorin Askill
Executive Producer: Rachael Ford-Davies
Producer: Julianne Shelton

Post / VFX: Fin Design + Effects
Executive Producer: Alastair Stephen
VFX Supervisors: Justin Bromley and Stuart White

Sound & Music: Nylon Studios
Sound Designer: Simon Lister
Composer: Michael Yezerski
Music Producer: Karla Henwood

Photography: Photoplay
Photographer: Michael Corridore
Executive Producer: Alison Lydiard
Producer: Melanie Reardon
Retouching: Cream Studios
Executive Producer: Steve York 

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Innocean Australia, Tue, 02 May 2017 03:34:08 GMT