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Hyundai Channels Hollywood Blockbusters in Action-Packed Short Film

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AvL/SE and Czar’s Parker Ellerman craft exciting spot

Hyundai Channels Hollywood Blockbusters in Action-Packed Short Film
A man’s Friday-night commute home ends up in unexpected adventure in this fun short film for Hyundai’s Tucson model. 

Created by AvL/SE in Berlin, ‘The Switch’ sees the man pick up a hitchhiker, get chased by a crazed clown in a lorry (which we’re getting serious Heath Ledger as the Joker vibes from), gets stopped by the police only to pull a surprise gun out of the glove compartment, and find a mysterious white dinner jacket in his trunk. We’ll keep the ending as a surprise. 

The whole thing feels like a homage to big Hollywood blockbusters, but weaved into the narrative are the car’s features helping the protagonist escape each of his tricky situations. 

The film was directed by Parker Ellerman through Czar Berlin, while nhb Studios handled post production. 


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Client

Brand: Hyundai

Post Production / VFX

Post Production Company: nhb, Berlin

Production Company

Director: Parker Ellerman

Production Company: Czar, Berlin

Music

Music Production: Hearoes

Creative Agency

Creative Agency: AvL/SE

Genres: Action, Scenic

Categories: Automotive, Cars

lbbonline.com, Mon, 14 Aug 2017 15:39:24 GMT