Greenpeace have teamed up with Hyper Island to co-create the digital and engagement strategy for their next global campaign to stop rainforest destruction. Forty three students at the Digital Media Management (MA) program at Hyper Island in Manchester will work on the campaign, aimed at engaging consumers worldwide to pressure companies to clean up their supply chains and stop contributing to deforestation.
The partnership between Greenpeace, the world’s largest independent environmental organisation, and Hyper Island, institute for higher learning within digital communications and leadership, will take place in mid March and go on for an intensive week. Greenpeace representatives from the London office will be on hand to personally present the brief and work with the students.
"I've seen what Hyper Island student's can do so I'm looking forward to seeing the ideas that come out of this week that will engage more people to help us protect the world's remaining rainforests," said Tracy Frauzel, Training and Strategy Director with the Mobilisation Lab at Greenpeace.
"Greenpeace forest campaigns have successfully used digital communications to pressure brands to clean up their supply chains in the past. These campaigns have often acted as an incubator for successful digital techniques and tactics to be used across all our campaigns. So the work students do here this week is also an opportunity to shape the future of Greenpeace's digital campaigning."
Exact details about the brief and the campaign cannot be revealed just yet, but the target is for the project to deliver “creative citizen engagement strategies and communications that can work across a range of digital channels as well as provide opportunities for real world activities."
"Working with Greenpeace on a live brief provides the students here at Hyper Island in the UK exactly the right platform for them to develop their understanding and knowledge of how technology combined with the changes we are seeing at a grass roots social and political level can affect change. The students are collaborating with Greenpeace Mobilisation Lab generating ideas that demonstrate the power the Internet has to build stories on a global scale" said David McCall School Director, Hyper Island.