Consumers have long been donating money, bought vaccination and education certificates to benefit research and people in need. But what will motivate consumers to engage in charities in the future? That is what international help aid organisation SOS Childrens Villages and creative learning institute Hyper Island are set to find out in their new campaign “Future of Fundraising”.
350 Hyper Island students will work intensively to solve the next steps of innovative fundraising. The results will be shared at Vimeo where the public during the next couple of weeks gets to vote for the most innovative solution.
Elisabet Stahlenius, Director of Communications at SOS Barnbyar said: “We see that the engagement and interest to donate among consumers is increasing. But to attract coming generations, we need to reinvent the ways to donate. Therefore, we want to look at the next steps within innovative fundraising that answers to the incentives and demands of the next generations of consumers.”
The brief from SOS Childrens Villages will be the students’ first real case since they started studying at Hyper Island two weeks ago. The students’ work can be followed at Twitter on the hashtag #futureoffundraising. Starting Tuesday, August 27, the collected students results will be shared on the Hyper Island Vimeo channel, where the public is encouraged to view and share their opinions on the most innovative solutions.
Johanna Frelin, CEO Hyper Island, said: “We are really excited to be working with SOS Childrens Villages for this matter, not just because what they do is so important, but also because they are so open and really seek innovative and new solutions for the whole fundraising industry. We think that will trigger our students even more to come up with fresh solutions.”
The project “Future of Fundraising” is part of Hyper Island’s social initative Create for Change, together with projects like 72hoursforpeace, theIRCthinkin and coming Create for Change Conference.
This will happen with the results:
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- The students will present their solutions for SOS Childrens Villages in Sweden by the end of the week.
- On Tuesday August 27, the collected students results will be shared on the Hyper Island Vimeo channel, where the public is encouraged to vote for the most innovative solution by sharing “likes”.
- The most popular videos will be further implemented by SOS Childrens Villages, if considered feasible and relevant for SOS operations.
- This autumn, the results will also be displayed at a public event.