Picture from left to right: Sofia Parker, Magnus Jonsson, Astrid Kowalczyk, Jasmin Yaya, Christina Holmstoel and Tom Gustafsson
The buzz says that data is important but what do we know about data? Can data change how we market books, empower readers to discover their favorite book among 5 million available titles or enhance user experience through gamification?
In the book, the authors look at current observations, insights and trends given by data and how this is already being applied and how it can be applied to the publishing industry.
Six Digital Data Strategist students at Hyper Island explored these areas and wrote a book on opportunities that data can bring to the industry of publishing. The book was released today on the on the international publishing conference If Book Then - this year in Stockholm, hosted by the publishing platform company Publit and trade magazine Svensk Handel.
One area of exploration is e-books. Recent reports show that e-book sales rose with 70 percent during 2012 and are estimated to account for 9.7 billion USD in 2016.
“With the increased amount of e-books being read, data can tell what stories are the most popular and how people interact with the books. Since so much data is tracked, and e-books are “reading the readers”, publishers need to develop new skills in data analytics to be able to listen to the readers and understand what they actually want and what they will pay for”, says the authoring group.
To mention some other areas in the book are marketing, design, education and new business opportunities.