Following a competitive pitching process, In the Company of Huskies has picked up the creative account for Ireland’s leading commercial and residential estate agency group Sherry FitzGerald.
According to Joanne Geary, Director – Digital Transformation, Marketing and Business Development, Sherry FitzGerald: “Huskies impressed us with their depth of knowledge and expertise. Their pitch demonstrated the fact that while coming up with exciting creative is one thing, it’s translating that creative into something that can live across a number of communications channels and affect different audiences that really makes an impact. Our service offering in Ireland has many different facets from mortgages, lettings, new homes, second-hand residential sales and country homes and our agency partner needs to be adept at working to these challenges and variety of audiences we talk to. Huskies displayed this attribute in their pitch.”
Huskies is a creative agency with deep digital DNA that creates compelling brand campaigns and communications for Ireland’s top brands. They do this through a combination of art and science, creative and digital, or as they refer to it, magic & machines. In the property world, this combination is key as it allows organisations like Sherry FitzGerald to communicate to their varied audiences in a targeted, yet creatively inspired way.
“We are delighted to welcome Sherry FitzGerald to the Huskies brand family. They are undoubtedly one of the finest property operators in the country- adding them to our portfolio is a real pleasure. We strive to deliver the most compelling work possible both for our clients and the consumer. Sherry FitzGerald gives us the opportunity to impact a diverse audience with the market leader brand in the competitive estate agency and mortgage broker marketplace. We look forward to the challenge,” says Jonathan Forrest, CEO of the agency.