Romance is in the air with ‘Eau De Apache’
This year, it is going to be a Valentine’s day like no other. Life in lockdown has been hard on romance. Gone are the days of dressing smart, going for dinner, dousing ourselves in a signature scent and wanting to tear each other's clothes off. Valentine’s Day 2021 is going to be a whole different experience. And for the people of Ireland there’s a new way to be completely irresistible to your partner - Eau De Apache.
Apache Pizza briefed its creative agency In the Company of Huskies to create something special to help its customers spice things up and recapture a slice of the exotic life they once had. There are few things more irresistible than the smell of a freshly baked Apache Pizza. In fact, it’s often been said if you could bottle it, it would be amazing.
So Huskies did. To get the sparks flying, Huskies have bottled the scent of a large buffalo pizza to create ‘Eau de Apache’.
Apache Pizza will be giving away a limited supply of this exclusive scent, so lucky winners can smell as irresistible as their favourite pizza. They assure recipients the bottle is designed to look as good on your shelf, as it will smell splashed on your wrist. According to the experts, one whiff and you’ll be more desirable than the last slice of buffalo pizza.
Apache Pizza launches this hilarious new campaign led by a hero social film that plays on the tropes of perfume ads to introduce the mouth-watering scent. Models smoulder in monochrome as ambient music and a french-accent VO lulls us into believing that this may be for an exclusive new parfum. As our narrator sensually poses the question ‘what is irresistible?’, the ad is flipped on its head as an Irish narrator steps in to tell us it’s a large buffalo pizza - and you can smell like one this Valentine’s.
So get your loungewear ready, the campaign will be live across radio, digital, and the Apache Pizza social channels.
Commenting on the launch, Sandra Carrasco Rodriguez, senior brand manager at Apache Pizza, said: “Valentine’s Day comes but once a year, and to make the day special, the team at Apache Pizza wanted to surprise our customers with something as cheesy and irresistible as our pizza. To give people the chance to smell as good as their favourite pizza, we are delighted to launch this truly innovative perfume ‘Eau de Apache’. We all need another reason to smile this year and we hope ‘Eau de Apache’ will do that.”
Visit the website
for the chance to win this one-of-a-kind scent.
AGENCY: In The Company of Huskies
MANAGING DIRECTOR: Brian Leonard
CREATIVE DIRECTOR: Damian Hanley
SENIOR COPYWRITER: Greg McLoughlin
SENIOR ART DIRECTOR: Nick Kelly
ART DIRECTOR: Greg Colley
BUSINESS DIRECTOR: Rohit Verma
ACCOUNT DIRECTOR: Claire Slevin
ACCOUNT EXECUTIVE: Sára Benkő
PRODUCER: Ciarán Walsh
HEAD OF DESIGN: Chris Flynn
TECHNICAL DIRECTOR: Adrian Peyton
DESIGNERs: Nicole McMahon and Eamonn Finn