Huskies and Nissan Share The Same Energy and It’s Green
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New campaign demonstrates Nissan LEAF's energetic support
With Ireland due to play France in the 2021 Six Nations rugby tournament, Nissan Ireland wanted to show their support. Creative agency In the Company of Huskies was tasked with creating a new campaign to demonstrate the automobile manufacturer's support.
This year, instead of going to the game wearing the traditional green Irish jerseys and cheering the team on, most of us would be sitting at home watching the game on TV, missing the electric atmosphere and energy of a packed stadium. However, that doesn't stop fans from continuing to encourage and cheering on their team.
The Nissan LEAF is Ireland’s bestselling electric vehicle and, one of the things it has in common with the Irish rugby team is its green energy. To visualise Nissan's support, In the Company of Huskies combined an EV battery icon with the symbol of Irish rugby supporters: the green scarf.
The print ad ran in Irish newspapers the weekend the team was playing and even though we could not be with them on the day, we are all looking forward to getting back to stadiums, wearing our green scarves and cheering on our team but for now, we hope this ad showed our support.
CLIENT: Nissan Ireland
HEAD OF MARKETING: Jeanne McGann
SENIOR MARKETING EXECUTIVE: Adam Wheatley
CREATIVE AGENCY: In The Company of Huskies
CREATIVE DIRECTOR: Damian Hanley
SENIOR ART DIRECTOR: Udi Ovadia
SENIOR COPYWRITER: Robert McBride
ACCOUNT DIRECTOR: Amar Jacob
SENIOR ACCOUNT MANAGER: Fiona Cunniffe
HEAD OF PRODUCTION: Brian Daly
RETOUCHING: Happy Finish
Genres: Stock Footage
Categories: Automotive, CarsIn The Company Of Huskies, Wed, 10 Mar 2021 15:30:51 GMT