With Ireland due to play France in the 2021 Six Nations rugby tournament, Nissan Ireland wanted to show their support. Creative agency In the Company of Huskies was tasked with creating a new campaign to demonstrate the automobile manufacturer's support.
This year, instead of going to the game wearing the traditional green Irish jerseys and cheering the team on, most of us would be sitting at home watching the game on TV, missing the electric atmosphere and energy of a packed stadium. However, that doesn't stop fans from continuing to encourage and cheering on their team.
The Nissan LEAF is Ireland’s bestselling electric vehicle and, one of the things it has in common with the Irish rugby team is its green energy. To visualise Nissan's support, In the Company of Huskies combined an EV battery icon with the symbol of Irish rugby supporters: the green scarf.
The print ad ran in Irish newspapers the weekend the team was playing and even though we could not be with them on the day, we are all looking forward to getting back to stadiums, wearing our green scarves and cheering on our team but for now, we hope this ad showed our support.