Fri, 20 Oct 2017 05:43:57 GMT
British brands Hunter and Stella McCartney have signed a deal to advertise in one of the six positions on the world-famous Piccadilly Lights. The labels will form part of the innovative new Piccadilly Lights screen which is switched back on imminently.
Hunter, the progressive British heritage brand, has signed to advertise on the lights in partnership with Stella McCartney, the luxury lifestyle brand. They will share one of the six advertising spots at Piccadilly Lights on rotation, individually showcasing the two brands in a unique new setting.
The signing of Hunter and Stella McCartney by Ocean's commercial team creates a unique setting to showcase these fashion brands in the heart of London’s luxury retail and entertainment district.
Hunter was first introduced to the power of digital out of home in 2015 under the creative direction of Alasdhair Willis, live streaming content from its London Fashion Week Catwalk show across multiple Ocean Outdoor screens in 2015.
This is the first time eponymous fashion label Stella McCartney has taken a presence in a mainstream out of home environment.
The brands join a line-up of iconic advertisers, appearing alongside Coca-Cola, Hyundai, Samsung and L’Oréal Paris for the relaunch of the lights this month.
The Piccadilly Lights are owned by Landsec.
Tim Bleakley, chief executive officer at Ocean Outdoor said: “Two iconic, creative British brands have collaborated to unlock an incredible opportunity right at the heart of British and world fashion. What’s guaranteed is that both Hunter and Stella McCartney will use every opportunity to leverage the unique capabilities of digital out of home to innovate and push forward the broadcast capabilities of this live, responsive, spectacular screen.”view more - Creative
Categories: Clothing and Fashion, Day WearOcean Outdoor, Fri, 20 Oct 2017 05:43:57 GMT