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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Hungry for Explosions? F/Nazca Saatchi's Electrolux Spot is For You

13/11/2014
Advertising Agency
London, UK
87
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Editors' Choice: Squarehead's Márcio Leitão shoots a poetic end to fattening desserts

Introduced to consumers as the 1st refrigerator in Brazil focused on healthy eating, F/Nazca Saatchi & Saatchi have come up with a campaign for the DT52X which welcomes more balanced eating habits.

In this production, which airs today on pay TV, meals are blown apart in slow motion, showing that unhealthy habits can be changed with the help of the new Electrolux refrigerator. 

The product differentiators, such as the applications Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook) explain that healthy habits are welcome and can make a difference in the daily lives of consumers. 

In addition to the TV commercial, the campaign will feature inserts in magazines and large audience portals.

Brand
Agency / Creative
Media
Production
Editorial
Music / Sound
Work from Saatchi & Saatchi London
Kitchen
20/03/2012
19
0
Garage
20/03/2012
35
0
12
0
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