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Hungry for Explosions? F/Nazca Saatchi's Electrolux Spot is For You

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Editors' Choice: Squarehead's Márcio Leitão shoots a poetic end to fattening desserts

Hungry for Explosions? F/Nazca Saatchi's Electrolux Spot is For You

Introduced to consumers as the 1st refrigerator in Brazil focused on healthy eating, F/Nazca Saatchi & Saatchi have come up with a campaign for the DT52X which welcomes more balanced eating habits.

In this production, which airs today on pay TV, meals are blown apart in slow motion, showing that unhealthy habits can be changed with the help of the new Electrolux refrigerator. 

The product differentiators, such as the applications Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook) explain that healthy habits are welcome and can make a difference in the daily lives of consumers. 

In addition to the TV commercial, the campaign will feature inserts in magazines and large audience portals.

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Client

Advertiser: Electrolux

Offline

Editor: Márcio Leitão

Music

Artist: Blubell

Audio Post Production: Tesis

Sound Design: Henrique Racz | Silvio Piesco

Production Company

Director: Márcio Leitão

DOP: Pepe Mendes

Executive Producer: Adriano Costa | Regiani Pettinelli

Producer: Murillo Baskerville

Production Company: Squarehead

Production Designer: Martino Piccinini

Media Agency

Planner: Fábio Freitas | Adriana Roza | Karen Kimura

Creative Agency

Creative Agency: F/Nazca Saatchi

Art Director: Rodrigo Cotellessa

Copywriter: Leandro Dolfini

Executive Creative Director: Fabio Fernandes | Eduardo Lima

Planner: José Porto | Guilherme Pasculli | Caio Felipe

Producer: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael Paes

Genres: Action

Categories: Home Appliances, White Goods

Saatchi & Saatchi London, Thu, 13 Nov 2014 14:15:09 GMT