Saatchi & Saatchi London
Thu, 13 Nov 2014 14:15:09 GMT
Introduced to consumers as the 1st refrigerator in Brazil focused on healthy eating, F/Nazca Saatchi & Saatchi have come up with a campaign for the DT52X which welcomes more balanced eating habits.
In this production, which airs today on pay TV, meals are blown apart in slow motion, showing that unhealthy habits can be changed with the help of the new Electrolux refrigerator.
The product differentiators, such as the applications Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook) explain that healthy habits are welcome and can make a difference in the daily lives of consumers.
In addition to the TV commercial, the campaign will feature inserts in magazines and large audience portals.view more - Creative
Editor: Márcio Leitão
Audio Post Production: Tesis
Sound Design: Henrique Racz | Silvio Piesco
Director: Márcio Leitão
DOP: Pepe Mendes
Executive Producer: Adriano Costa | Regiani Pettinelli
Producer: Murillo Baskerville
Production Company: Squarehead
Production Designer: Martino Piccinini
Planner: Fábio Freitas | Adriana Roza | Karen Kimura
Creative Agency: F/Nazca Saatchi
Art Director: Rodrigo Cotellessa
Copywriter: Leandro Dolfini
Executive Creative Director: Fabio Fernandes | Eduardo Lima
Planner: José Porto | Guilherme Pasculli | Caio Felipe
Producer: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael Paes
Categories: Home Appliances, White GoodsSaatchi & Saatchi London, Thu, 13 Nov 2014 14:15:09 GMT