humble’s new Head of Post Production is no diva, although she’s certainly got the chops. Sue Romweber, a former agency producer and post production pro whose first love was the stage, has joined the New York and L.A.-based hybrid production and post production company to head up its editorial, visual effects and finishing work.
Romweber most recently was freelancing for humble before joining full time in her new role. Prior to this, she has worked at such New York creative editorial and post houses as jumP, Smoke & Mirrors and Lost Planet.
A Philly-area native who holds a Masters of Fine Art in performance from the University of Texas at Austin, her undergraduate degree, also in theatre arts, is from the University of Rhode Island.
Upon getting her MFA she moved to New York to tread the boards and worked a day job at a casting agency that handled commercial and feature film assignments. Contacts she made there led her to a producer’s job at DDB. She later joined Draft FCB before leaving the agency side to move to a post producer’s job at Lost Planet. “I always felt that post production was the most interesting part of the process,” she recalls, “and I loved editing.” From Lost Planet she moved to Smoke & Mirrors as Head of Production, then went freelance.
“Adding Sue provides us with an added level of senior management to look after the work of our directors, our editors and our effects artists,” says humble President Eric Berkowitz. “She’s got a great resume and has seen just about every side of the post process, from editorial to high-end effects. Having her here means there won’t be any drama associated with our post work in terms of quality, schedules and deliverables, although she looks like she’s always ready for some improv.”
“I think the biggest difference to working at humble will be the communication and workflow,” Romweber comments about her first gig at a studio that combines creative editorial and effects capabilities with live action production. “I expect there to much more multi–departmental collaboration with a focus on the whole product, not the more piecemeal kind of process you typically find in offline work.”
Romweber’s hire comes just a month after humble made news launching its Los Angeles presence and naming Ned Brown as its new West Coast-based Executive Producer. Brown came to humble after EP stints at such production houses as The Directors Bureau, Rock Fight and Hello & Co.
humble is known for its ability to handle not only content creation but also full production, creative editorial, visual effects and post, all under one roof. Recent commercial projects include spots for such brands as Honda out of RPA, directed by Jeff Bitsack; P&G out of Saatchi & Saatchi, directed by Sorrel Ahlfeld; Hotels.com out of Y&R, directed by Jerry Dugan; and a series of long-form web videos for Dick’s Sporting Goods out of Anomaly, directed by Paul Canney.
The studio also wrote and produced a “The Trial of Barnaby Finch,” a comedic two-minute short for the Sundance Channel, co-directed by Ahlfeld and Sam Stephens, and is soon to release an original animated short titled “Tumbleweed Tango,” written and directed by Stephens.
humble is represented by Hustle on the East Coast, Obsidian Reps in the Midwest, Jack Reed Reps in Texas and Lisa G Reps on the West Coast. Momentum Reps handles the Hispanic market for the company.