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Human Side of Innovation Inspired for Verizon

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mcgarrybowen, Rock Paper Scissors & Sonic Union for new campaign ‘Powerful Answers’

Human Side of Innovation Inspired for Verizon

 

Ad agency mcgarrybowen, NY teams up with Rock Paper Scissors, bicoastal editor Kirk Baxter to inspire the impetus to deliver innovative solutions for big problems in their new campaign “Powerful Answers.” Sonic Union mixer Steve Rosen provided the sound design and audio mix for the inspirational campaign, which features work from lauded composer Philip Glass. The campaign includes the :30/:60 “Attendance,” granting a sick boy an equal opportunity to attend school with his classmates virtually through innovative robot technology. The campaign also includes a :60 and :90 of the “Eureka” anthem spot as well as :30s and :60s for the additional three spots, “Black Diamond,” “Suddenly” and “The Brave.”
 
Eureka:
 
 
The :30/:60 “Attendance” tugs at heart strings with the story of a feeble young boy housebound due to illness, who is granted the opportunity to virtually attend class alongside his classmates thanks to a VGo robot powered by Verizon’s 4G LTE network. As we see the excitable young student interacting with his classmates and teacher in real-time from his bedroom desk, we also watch the innovative creators conjuring and testing concepts for the robotic technology, overwhelmed with the excitement of pioneering technology.
 
Attendance:
 
 
Additionally, “Black Diamond” features a partnership with Motion Technology to deliver solutions to streamline the location monitoring and dispatching of emergency response vehicles, allowing for unprecedented response times; “Suddenly” highlights their work with NantHealth, allowing oncologists access to the most current treatments and regimens; and “The Brave” which features the Kopin Golden-i Wireless Headset which revolutionizes the way users interact with their virtually-enhanced surroundings.
 
The Brave:
 
 
Black Diamond:
 
 
Suddenly:
 
 
The campaign debuted alongside Verizon’s CES announcement of their Verizon Powerful Answers Awards, which aims to spark innovative thinking and creative problem solving across industries, generating ideas, solutions and answers. The $10 million in prizes will be awarded to the top contenders after a year’s worth of judging and will be announced at CES 2014. 
 
Credits
 
Agency: mcgarrybowen
Chief Creative Officer: Gordon Bowen
Managing Director, ECD: Mark Koelfgen
Associate Creative Director – Art: Jason Slack
Associate Creative Director – Copy: Laurence Gega
Executive Director of TV Production: Roseanne Horn
Director of Verizon Broadcast Production: Dante Piacenza 
Senior Producer: Laura Kirby
Director of Broadcast Affairs: Joanne Garber
Director of Music Production: Jerry Krenach
Executive Music Producer: Stephanie Diaz-Matos
Managing Director: Tom Sewell
Group Managing Director: Christopher Reintz
Account Director: Ricardo Aspiazu
Account Executive: Rachel Hulvey
Assistant Account Executive: Salen Andrews
 
Production Company: Park Pictures
Director/DP: Lance Acord
EP/Owner: Jackie Kelman-Bisbee
EP/Head of Production: Dinah Rodriguez
EP: Justin Pollock
EP: Mary Ann Marino
Line Producer: Valerie Romer
 
Editorial: Rock Paper Scissors
Editor: Kirk Baxter
Editorial EP: Eve Kornblum
NY Editorial Producer: Justin Kumpata
LA Editorial Producer: Toby Louie
NY Assistant Editor: Parker Whipple
LA Assistant Editor: Nathan Gross
Smoke Artist: Eddie Reina
 
VFX: a52
VFX Supervisor/Lead Flame: Andy McKenna
VFX EP: Megan Meloth
VFX Producer: Kim Christensen
Flame Artist: Cameron Coombs
Flame Artist: Christel Hazard
Art Director/Design and Animation: Lisha Tan
2D Animator: Brian Do
 
Audio Post: Sonic Union
Sound Design and Audio Mix: Steve Rosen
 
Colorist: Tom Poole, Company 3
 
Music: Phillip Glass-Based on "67 Cities" and "Invitation" from The Fog of War
Additional Arrangements: Trevor Gureckis
Recording Producer: Trevor Gureckis
Mixing Engineer: Dan Bora
Music Librarian: Alex Weston
 

 

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Categories: Utilities

lbbonline.com, Mon, 14 Jan 2013 10:25:13 GMT