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Human Science Powers Latest Nurofen Ads by McCann London

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Ads position Nurofen as an authority on human and medical science and the understanding of pain management

Human Science Powers Latest Nurofen Ads by McCann London

McCann London launches its two latest adverts for Nurofen, just weeks after its “Swearing” commercial.

In these two new TV spots, “Kiss It better” (Nurofen for Children) and “Multiply” (Nurofen Express Liquid Capsules), McCann London and RB follow the thread of sharing interesting human science facts with their audience.

The Kiss It Better 20” spot focuses on the science that kissing can actually help relieve pain if only momentarily, due to the chemicals released in the brain.

Meanwhile the Multiply 30” long ad shares the insight that headaches can have a big impact on your day and how treating the pain early may help.

Both ads are part of a campaign to position Nurofen as an authority on human and medical science and the understanding of pain management. Additional campaigns will be launched in the coming months reinforced by similarly interesting facts on how the body deals with pain, and how Nurofen can help.

Rob Doubal, Chief Creative Officer at McCann London, said: “We’re proud to begin a new era with Nurofen. There are few things more revealing of the human soul than the study of pain and its relief. So, the team have launched a platform which can encapsulate all of the heart-warming idiosyncrasies, and we’re very excited about where this work will take us.”

Karen Crum, Head of Strategy at McCann London, said: “Our research showed that people had switched off to the clichés of pain medicine advertising. In fact, the majority of consumers couldn’t recall a TV ad for any pain medicine. It was clear we needed a fresh approach. We’ve unearthed a new direction for Nurofen, one that brings to life how everyday people deal with pain.”

Luca Tamagni, Category Manager for Nurofen at RB, stated: “Nurofen continues to drive science and innovation, to help people manage their pain better. McCann has helped us position Nurofen as the authority on pain management in a way we’ve not seen in the category before.”

The films were created by the same directors Tim & Joe through production company Friend. Following the UK launch, the campaign will launch in other markets worldwide.

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Advertiser: Reckitt Benckiser

Creative Agency

Account Executive: Zoe Harris

Chief Creative Officer: Rob Doubal & Laurence Thomson

Chief Strategy Officer: Theo-Izzard Brown

Creative Agency: McCann London

Creative Director: Alexei Berwitz & Rob Webster

Creatives team: James Crosby & William Cottam

Executive Creative Director: Ross Neil

Head of Strategy: Karen Crum

Lead Producer: Sophie Chapman-Andrews (Executive)

Planner: James Appleby

Producer: Davina Hickson, Ryan Alagar

Project Directors: Sam Morton / Dan Wincenty

Project Manager: Chloe Lockett

Senior Account Manager: Libby Conroy

Senior Designer: Mark Fraser

Senior Planner: Matilda Ruffle

Production Company

Director: Tim & Joe

Local Production Company: Coffee & TV

Post Producer: Lydia Evitt Offline

Post Production: Stitch

Producer: Rachel Rumbold

Production Company: Friend


Flame Artist: Rory Whittle / Nick John

Grade: Simona Cristea

Graphic Designer: Ed Kevill-Davies


Sound Design: Ben & Jungle

Digital Agency

Senior Account Director: Aaaaaaaaaaaaaaaaaaannabelle Black

Genres: People

Categories: Pharmacy, Pain Relief

McCann London, Mon, 12 Nov 2018 10:12:02 GMT