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Creative in association withGear Seven
Group745

Hullabaloo Prague Starts a 'Dumpling War' for Vitana

12/03/2012
Publication
London, UK
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Czech brand of soups, sauces and cooking ingredients launches new range of dumplings for their soups

 

Vitana, a Czech brand of soups, sauces and cooking ingredients, is launching a new range of dumplings for their soup range. The new dumplings are firmer, tastier and flavoured specifically for the soup they come in. In fact they’re so good everyone will want them.
 
This lead agency Hullabaloo to a creative way to use the typical family around the table lunch to highlight how good the new dumplings are – it became a ‘dumpling war’. Family members distracted one another so they could get their spoons on the delicious new dumplings.
 
It is not a typical utopian shiny advertising family, which the category often portrays, but much more like a real one. One who is interacting and enjoying themselves in a more ‘real life’ manner. It’s joyful and it feels truly like the Vitana brand and no one else.
 
 
Interesting trivia from the shooting:
The spot was made by a prestigious and well-recognized Czech advertising director, Jakub Kohák.
The lead tune belongs to a song called Láska, nebe, peklo, ráj (Love, Heaven, Hell, and Eden), which was very popular in the former Czechoslovakia during the 80′s.
The original lyrics of this song were re-rhymed by Creative Director of Hullabaloo, Jiří Pleskot for this very ad.
During the shoot, 50 litres of the Vitana dumpling soup were consumed on the set. 
 
Hullabaloo is an independent multinational agency based in Prague, Czech Republic. It was founded by 3 business partners Tim Hennessy, Martyn Cox, and Jiří Pleskot in 2008 and has since produced work for clients in 20 different countries.
Last year, Hullabaloo opened a new Russian office Hullabaloo Moscow designed to service clients on the Russian market and in Post-Soviet countries within the CEE region.
Hullabaloo has worked for Vitana since 2009 on ATL, BTL and digital activities. Most recent campaigns for Vitana include Vitana Natur (2012), Shake & Bake (2011), or Masox Bouillons (2011).
 
Credits
Work from LBB Editorial
Hero: Focus
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