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Hugh Jackman Enjoys a Cuppa in Havas WW's Keurig Coffee Campaign

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Campaign launches for latest K-cup format 'Hugh Jackman’s Laughing Man'

Hugh Jackman Enjoys a Cuppa in Havas WW's Keurig Coffee Campaign

Keurig Coffee just launched a national campaign for its latest K-cup format, Hugh Jackman’s Laughing Man. On a trip to Ethopia, the birthplace of coffee, Jackman met a struggling coffee farmer named Dukale. Dukale’s infectious spirit along with his incredible coffees moved Jackman and his friends to open a fair trade coffee shop in NYC called Laughing Man. And this week marks a new chapter for the selective coffee. It will now be sold in Keurig K-cups, bringing their mission to help break the cycle of poverty for coffee farmers around the globe, directly to our homes.

To celebrate the launch, Keurig’s AOR, Havas Worldwide created a campaign that highlights how coffee can transcend distance and culture to bring people together through liquid optimism. The work is also launching in conjunction with a documentary featuring Jackman about the importance of fair trade coffee called, “Dukale’s Dream.”







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Production Company

Director: Erich Joiner

Executive Producer: Lori Sonebraker

Managing Director: Oliver Fuselier

Producer: Joby Ochsner

Production Company: Tool

Creative Agency

Account Executive: Alex Zubak

Account Management: Lindsay Stanislau

Creative Agency: Havas Worldwide

Digital Producer: Thao Le

Executive Creative Director: (Group) Israel Garber, Jason Musante

Executive Creative Directors: Dustin Duke, Jon Wagner

Executive Producer: Arlene Steinwald

Group Account Directors: Laura Dartnall

Head of Content Production: Rich Rosenthal, (Co) Sylvain Tron

Producer: (Jr) Wendy Luong

Associate Creative Director: Rhea Hanges

Genres: Storytelling

Categories: Soft Drinks, Hot Beverages

Havas US, Fri, 05 Jun 2015 15:07:46 GMT