senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Huge Reimagines Authencity for LG by Capturing Real Life Stories

13/11/2017
101
Share
The series of spots were made to promote the new LG V30 Smartphone
In partnership with Huge, LG Electronics will be launching a new campaign called ‘This is Real’ for its new flagship smartphone, the LG V30.

All of the people featured in the videos are real – from a hearing-impaired dancer to an actress living with Alopecia. And they have all made a promise to use their LG V30s to capture and share true life stories, rather than curated fantasy realities.
 
The inspiration behind the campaign was to re-imagine “authenticity" for the smart phone generation.  Although we live in a “post-truth” world, where people use technology to create social media content that’s anything but authentic, LG wanted to create an opportunity for people to use the same technologies as a tool for true self expression, whatever that may be.

The team is also extra excited about this project because, as you know, Huge is a historically digital agency. But more and more, we’re seeing opportunities to produce more traditional creative. This particular team, which was led by executive creative director Fede Garcia (previously at Translation and Ogilvy & Mather before that), was inspired to have been a part of a global campaign of this scale on behalf of a blue chip brand like LG.

SIGN UP FOR OUR NEWSLETTER
Work from
This is Love
StockX
07/02/2025
16
0
Feeding Epic Days & Wilder Lives
Kodiak Cakes
07/02/2025
7
0
Advert TVC
AHF
07/02/2025
3
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0