Huge Redesigned the Cycling Helmet and It's Already Winning in the Tour de France

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Huge Toronto's new helmet has been worn by British cyclist Simon Yates during the Tour de France on Friday
Huge Redesigned the Cycling Helmet and It's Already Winning in the Tour de France

Global experience agency Huge Toronto has designed and created a new and innovative cycling helmet, named Scott Split Plus, for Scott Sports. Notably, the helmet has been worn by British cyclist Simon Yates in the individual time trial on Friday, July 19 in the Tour de France. The Scott Split Plus helmet will be released globally at independent retailers in Sept 2019.

Bike helmets have been evolving aero performance in cycling for decades primarily focused on reducing drag and increasing speed, however, most changes to helmets have focused on overcoming aerodynamic drag of the helmet alone. Huge Toronto discovered that while a helmet itself produces significant drag, a rider's position makes the greatest difference. Currently, the only accurate way to understand aero performance for equipment and rider position is in a lab with a wind tunnel, which can be very problematic for training and often does not reflect the race day environmental conditions an athlete is faced with.

Therefore Huge focused on the rider to better understand their needs for managing aerodynamics, including their body position and navigating the environmental conditions of a race. Top five product highlights, as follows:

● Not solely designed in a lab, but designed with considerations that anticipate and understand human factors, including head positioning, body movement and even rider fatigue, so that the rider always has an aerodynamic advantage .
● Spring-loaded sunglass holder (category first).
● A more compact shape than traditional racing helmets of the past -- those helmets focused on the rider remaining in one position in order for optimal aerodynamics.
● Soft lower sides to fit snugly around ears -- in the past riders would hurt themselves putting on rigid, tight helmets, just so that they could shave milliseconds off time .
● Front vent keeps head cool in all position.

Dutch cyclist Annemiek Van Vleuten - World Champion in Time Trial - also has a customised helmet, winning the Women's Giro d’Italia earlier this year.

As a follow-up, Huge is creating an IOT accessory device for the helmet to help riders train with aerodynamics in mind. The device will track their body position and helps riders understand aero benefits while training, queuing them to adjust position for optimal times of rest and performance.

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Creative Agency

Creative Agency: Huge Toronto

Managing Director: Matt Di Paola

Design director: Matt Hexemer

Designer: Victor Bogatch (Industrial)

Client

Advertiser: Scott Sports

Product Development Partners: Scott Sports Engineering Department, University of Adelaide Aerodynamic Dept.

Genres: People

Categories: Sports and Leisure, Outdoor Equipment

Huge Canada, 11 months ago