Global experience agency Huge
today announced the appointment of Irina Kondrashova as VP, strategy, effective immediately. Irina will report directly to Huge West Coast president Mark Manning and will lead the global strategy discipline for the agency’s long-standing relationship with Google.
In this new role, she will be responsible for leading a global team of interdisciplinary strategists, working in close partnership with key Google clients across a broad range of the technology company’s products and services.
“What makes Huge so special is its mission to Make Things People Love - and that mission shines through in all of the work it produces,” said Kondrashova. “I’m thrilled to join the incredibly talented team at Huge and to partner so closely with Google on such an exciting mix of strategic initiatives. They’re one of the most innovative companies in the world, and I can’t wait to get started.”
Over the last three years, Kondrashova has led brand and marketing strategy at Uber in the UK and Ireland, responsible for improving brand reputation, increasing Uber’s share of consumer travel, building go-to-market plans for new products and services, and growing overall demand for Uber products. Prior to joining Uber, Kondrashova has held a number of leadership roles across agencies such as R/GA, where she led product and communications strategy for McDonald's and Emirates, and McCann, where she was responsible for building the agency's digital capabilities and leading planning for clients like MasterCard, Pandora, and Coca-Cola. Previous to this, Kondrashova worked at 360i in North America holding positions within research and strategy, ultimately moving to London as part of the leadership team in Europe.
Manning said, “This is an exciting moment for Huge. Irina is an incredible strategic thinker, and brings a wealth of experience that will be valuable for our Google clients. Her background and expertise are rooted in brand strategy and product innovation; collaborating with brands to drive cultural relevance, improve reputation, and achieve and maintain customer loyalty. During a time of massive change for agencies and clients, we’re delighted to have someone of Irina’s unique ability joining Huge and I couldn’t be more excited about the new dimension she’ll bring to the work we do with Google.”
Kondrashova’s appointment comes on the heels of the recent hire of Judith Hoogenboom as global chief strategy officer and the February appointment of Fura Johannesdottir to global chief design officer. In addition to bolstering its global leadership roster this year, Huge has been recognised at every major award show in 2020 for work across all agency disciplines, including physical product, digital product and integrated marketing at The One Show, Art Directors Club, D&AD and Fast Company, to name a few.
Kondrashova will work out of Huge’s Brooklyn office.