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Huffington Post UK Unveils DOOH Campaign

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News site partners with Outdoor Plus on digital out-of-home technology

Huffington Post UK Unveils DOOH Campaign

The Huffington Post UK, the award-winning news and opinion site with over 8.1* million unique users, has today announced a new partnership with premium digital supplier, Outdoor Plus.

The collaboration will see The Huffington Post UK content available across Outdoor Plus' Shopping Centre network. Scheduled to launch this week, the three month initiative is predicted to deliver over 11.5 million impacts every two weeks.

The campaign will comprise 36 full- motion landscape screens across 14 key shopping malls nationwide including Bluewater, Manchester Arndale and the Metrocentre in Newcastle. The screens features live content from HuffPost UK via an RSS feed, which will be updated throughout the day and covering current affairs, sport celebrity and entertainment news. 

“We’re delighted to be partnering with Outdoor Plus,” said Isobel Sita-Lumsden, Marketing Director of AOL UK. “The campaign will offer shoppers across the country the latest HuffPost headlines while on the move. As a digital news site, we see this as a great example of intelligent use of the medium – providing a dynamic, national outdoor live content campaign that is current, accessible and locally relevant."

Steve Atkinson, commercial director of Outdoor Plus added: “We’re also thrilled to be collaborating with the Huffington Post UK. I’m confident that this clever use of digital out-of-home technology will further boost the presence of our sites in the UK and also increase consumer engagement with our mall screens,. The Huffington Post is the perfect platform to provide consumers with immersive and engaging content.”



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lbbonline.com, Tue, 11 Feb 2014 15:38:06 GMT