HubSpot, the customer relationship management (CRM) platform for scaling companies, has named 72andSunny New York as their first global creative agency partner.
"HubSpot is at an important inflection point of our global growth trajectory. And when we started the agency search, we knew we needed a partner with a track record of creating inspired work, pushing original ideas, and bringing to life iconic campaigns that create lasting brands,” said Brad Minor, global head of brand, HubSpot. “We were all blown away with 72andSunny’s collaborative approach to creative, innate understanding of our brand, as well as their ability to make the customer the hero of the story.”
“HubSpot is as passionate about great creativity as we are,” said Carlo Cavallone, co-chief creative officer, 72andSunny. "Right from the beginning, we felt that there was an amazing chemistry between our teams, and we're so thrilled to bring their ambition to life globally."
This announcement follows 72andSunny’s recent United Airlines win announced last month.