Hub Strategy & Communication Named Agency of Record for Lyve Minds

Creative ad agency Hub Strategy & Communication (Hub) announced today that it has been named agency of record (AOR) for Lyve Minds, makers of innovative products that help people manage their collection of scattered photos and videos. The account will be led under the direction of Partner/Creative Director D.J. O’Neil, Design Director Jason Rothman, Account Director Angelina Dilg and Account Supervisor Jeremy Cook.

“When I tell people about this product, virtually everyone says; wow, I need that,” said O’Neil. “It’s a product that people really need but they don’t know exists. So all we have to do is tell people about it. Kind of a marketers dream, really.”

Founded by tech industry veteran Tim Bucher -- who previously held senior positions at the likes of NeXT Computer, Apple, Sun Microsystems, and WebTV – Lyve Minds introduced their first hardware product, Lyve Home, earlier this year. Lyve Home is a 2-terabyte drive that automatically collects and stores all of your photos and videos and makes them instantly accessible from any device. The company is now following up the success of Lyve Home with the launch of the free Lyve app that enables users to access every digital photo they’ve ever taken from their phone without taking up space on the actual phone.

To support the launch of the new products, Hub has devised a mixed media campaign involving digital, social, and radio.

Hub has already immersed itself in the positioning of Lyve. By simplifying their brand and product messaging across their website, and streamlining the user experience through a comprehensive design and copy refresh, Hub has added a refreshing personality to the voice of the brand. Through Hub’s guidance, Lyve has been revamped with evolved design elements that will help people understand the product and why it is a necessity for any home. Hub followed these efforts with a targeted print and digital campaign, which drove consumers back to Lyve’s site to learn more about the product and purchase the product. It is important to Hub for consumers to understand how Lyve will simplify their lives, unify their photo collections, and allow them to never have to worry about deleting images to make room for more.  

Hub will also handle research, further brand positioning, and additional creative launching scheduled for early 2015.