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Huawei's Story of the Adorable 'Gnu Gnu' Teaches Us a Lesson in Digital Responsibility

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Director Alex Feil and tempomedia team up with Jung von Matt/Next Alster and Huawei for this "monstrous" commercial

Huawei's Story of the Adorable 'Gnu Gnu' Teaches Us a Lesson in Digital Responsibility

This commercial is like a Spielberg movie in 100 seconds. Created by Jung von Matt/Next Alster and directed by tempomedia's Alex Feil to promote the Huawei P Smart+ smartphone, the film tells the story of a teenager discovering a fabulous creature and taking a picture of it. When he posts the unique snapshot on social media, it spreads like wildfire and everyone falls in love with the little creature from the forest that soon gets the name “Gnu Gnu”. But the hype also has its downsides: researchers are looking for gnu gnu and a few people start to fear that the creature could be dangerous.

"Smartphones are a central part of teenagers' everyday lives. They enable uncomplicated communication and connect people," said Thim Wagner, creative director at Jung von Matt/Next Alster. "Many users experience painfully that not every moment in life is intended for the public. In this new campaign for the P Smart+, Huawei draws attention to more responsibility in dealing with self-produced content."

When Gnu Gnu is actually caught at the end of the film, the film reveals a clever twist to resolve of the plot, driving home the lesson about a responsibly handling content on social networks and their dissemination - a topic that could not be more relevant today.

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Music Company: Woodwork Music

Composer: Philip Kay


Editor: Iain Whitewright

Producer: Ryan Smith

Post Production / VFX

Post Production Company: Mikros MPC

Production Company

Production Company: Tempomedia Filmproduktion GmbH

Executive Producer: Vera Portz

Director: Alex Feil

DOP: Antonio Paladino

Producer: Daniela Dreyer


Sound Company: Loft Studios


Production Designer: Petr Kunc


Advertiser: Huawei

Brand: Huawei P smart+

Creative Agency

Creative Agency: Jung von Matt/Next Alster

Copywriter: Erik Hoehn

Producer: Jonathan Helmer

Client Service Director: Edwin Okyere

Head of Production Design: Matthias Grundl

Board Creative: Thim Wagner

Genres: Music & Sound Design, Visual VFX, People, Storytelling

Categories: Phones, Consumer Electronics

tempomedia, Fri, 14 Sep 2018 09:13:35 GMT