‘Blindfold’, the third TVC campaign this year from specialist rural and healthcare agency H&T launched this week, on behalf of market leaders Pfizer Animal Health.
Off the back of the successful ‘swear jar’ and ‘sick bed’ campaigns for dairy and beef cattle farmers, ‘Blindfold’ targets sheep farmers in rural Australia, warning of the dangers of erysipelas arthritis – a common cause of lameness in lambs.
“The Eryvac vaccine can protect against the debilitating effects of lameness in lambs, and this TVC/campaign helps create awareness of the issue so that sheep farmers can protect their flock, and their livelihood,” said Tony Northam, Managing Director at H&T.
‘Blindfold’ will be targeting sheep farmers across Australia from July through to the spring, supported by multi-media channels later in the year.
Art Director: Kevin Tierney
Copywriter: Ben Webster
TV producer: Sue Seldon
Director: Jason Wingrove – Engine
Account Service: Nicole Tyzack
Client: Greg Johnson, Peter Gordon – Pfizer Animal Health.