Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

HSE's Covid Campaign Empowers the Public to Keep Going

Creative 304 Add to collection

Core, with Spark Foundry developed the campaign encouraging the reinforcement of covid-19 restrictions alongside the continuing vaccine rollout

HSE's Covid Campaign Empowers the Public to Keep Going

Core’s new creative work for the HSE, 'We Can Do This…', uses an ensemble cast to mark the next phase of COVID-19 communications that have been a constant part of our lives throughout the pandemic.

The piece opens with young children imagining themselves metaphorically tackling the virus in an almost poetic style, before moving through the rest of the cast. People who, either while working or in all too familiar situations, mark their frustrations, while reinforcing the actions we can all take to combat COVID-19.

The TV and Video ad ends on a hopeful note, with a nod towards the continuing vaccination programme and a sign off from a nurse working on the frontline at Tallaght University Hospital. The campaign also features radio, and short form content pieces for social channels and digital display.

This campaign was developed by a team across Core, including Research, Strategy, Media and Creative and was produced in collaboration with FOE and directed by Shane Brennan.

Blaise Hoban, copywriter, Core Creative, shares more about the idea: “The HSE wanted to recognise the sacrifices made by communities around Ireland over the last year, before hopefully offering some encouragement and asking them to keep up these essential behaviours.”

Rachel Wright, campaign manager with the HSE said: “We wanted to acknowledge the ongoing sacrifices that people are making and reinforce the collective power of those simple but very important steps that reduce the spread of COVID-19. We are seeing the results of our collective action and there is much to be hopeful but it’s important for us to get the message across that we need to #HoldFirm for the better days ahead”.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Brand

Advertiser: HSE

Agency

Agency: Core

Creative

Executive Creative Director: Liam Wielopolski

Copywriter: Blaise Hoban

Art Director: Eva Redmond

Agency Producer: Anita McMenamin

Client Director: Jo Mullins

Client Partner: Helen O’Rourke

Managing Director: Dave Griffin

Strategy: Hilary O’Leary and Shane Doyle

Research: Emma Kavanagh and Fiona Lawlor

Media team: Spark Foundry – Ali Donnelly and Megan Keenan

Production Company: Foe

Other clients of Core Creative include: Fáilte Ireland, Credit Union and Trócaire

Genres: People, Dialogue

Categories: Government, Corporate, Social and PSAs

Core, Mon, 19 Apr 2021 12:56:10 GMT