This year, there will be an all English final in both The Champions League (Spurs vs. Liverpool) and the Europa League (Arsenal vs. Chelsea). This is the first time in history that this has happened. The narrative of strength in diversity that is part of the UK teams’ story aligns perfectly with HSBC’s brand narrative of ‘Together we Thrive’, and how the communities and people of the UK thrive when connected to something bigger. HSBC UK wanted to celebrate this historic achievement by creating an ad that honours the teams involved.
Sarah Mayall, head of campaigns at HSBC, said: “We believe that the people, communities and businesses in the UK thrive most when connected and open. Our Global Citizen campaign earlier this year is central to this, and with ‘Full English Final’ we are continuing to reinforce our strong belief that we are all part of something bigger, whilst celebrating the great success of our English football teams”.
Created by Wunderman Thompson, the bold copy-led executions will run in press and tactical OOH across the weekend of the Champions League.