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HSBC Turns Hong Kong Branches into Photo Worthy Spots

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Grey Hong Kong helps the bank branch out its support through Hong Kong

HSBC Turns Hong Kong Branches into Photo Worthy Spots

HSBC has always been committed to supporting the Hong Kong (HK) community.  As the epidemic's fifth wave gradually subsided, HSBC announced the 'Branching Out Our Support' campaign. Designated branches across the eighteen districts of Hong Kong will be given a make-over to form the largest support network – showing their support for the Hong Kong community. 

Eighteen designated HSBC branches will become Hong Kong's photo-worthy spots. To spread positivity and unveil the city's hidden gems, each branch across the eighteen districts will showcase signature landmarks and sights of the district along with a dedicated, inspirational quote. 

The HSBC Main Building in Central also recently launched the 'Branching Out Our Support' light show – urging the Hong Kong community to slow down and enjoy life while capturing new opportunities.  

Sonic Choy, creative partner, Grey HK: “The people in HK have been making a concerted effort to meet with all the challenges posed by the pandemic. We want to give them the opportunity to experience some joy and enjoy all the photo-worthy spots, accompanied with inspirational quotes.”  

Luanne Lim, CEO, Hong Kong, HSBC, said, “HSBC believes in the potential of Hong Kong and has been supporting its community along the way.  Launching the ‘Branching Out Our Support’ campaign will allow us to spread positivity and motivate the city to keep thriving."

In addition, HSBC has launched a check-in mini-game on Facebook and Instagram to encourage people to tour different districts of Hong Kong. They will also randomly select 40 lucky winners to each receive an HKD2,000 HKTV Mall coupon. Stay tuned to the HSBC Facebook page and Instagram to find out more. 

HSBC's designated branches under the 'Branching Out Our Support' campaign:

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Grey Hong Kong

CEO, Grey Hong Kong and Chief Client Officer: Adam OConor

Head of Strategy: Owen Smith

Business Partner: Winky To

Creative Partner: Sonic Choy

Creative Director: Kenny Ip

Group Account Director: Matt Wong

Account Director: Sharon Hui

Senior Art Director: Jeffery Wong

Senior Copywriter: Sing Chan

HSBC Hong Kong

Head of Customer Propositions and Marketing, Hong Kong: Brian Hui

Senior Marketing Manager: Ken Chan

Categories: Banking, Finance

Grey Hong Kong, Wed, 25 May 2022 07:56:36 GMT