In the year full of changes, HSBC Singapore has stood out to champion changemakers with its multi-year brand platform ‘Why Stop Here?'. In the past few years, HSBC Singapore had strengthened its position as the global leader in sustainable finance. But in a year of crisis, HSBC Singapore reflects on the values of a resilient 'never-say-die' Singapore, and they issued the challenge to customers - and most importantly, to themselves - 'Why stop here?'.
The future-fit brand platform inspires HSBC’s customers, employees, wider society and the bank to constantly seek to grow, develop and improve. It drives HSBC Singapore’s engagement with employees, customers and society for years to come, from communications and experience, to finance sustainability and more.
“Not often do we get to launch a new brand promise like this for a big brand like HSBC. This is just the beginning, because ’Why stop here?’," said Mateusz Mroszczak, chief creative officer, Wunderman Thompson Singapore.
Tony Cripps, CEO, HSBC Singapore, commented: “Through this brand message, we want to convey that in a constantly changing world, the path to future prosperity is through applying a growth mindset and always looking for ways to improve.”
“In the spirit of ‘Why Stop Here?’ the agency, the work and our partnership with HSBC is constantly evolving and we’re excited to partner with HSBC to challenge people to look at their own, or Singapore’s achievements, and see them not as the end point but rather, the starting point to keep innovating.” added Nimesh Desai, chief executive officer, Wunderman Thompson Singapore.