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HSBC & JWT London Give People a New Way to Say Thank You

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Launches long-form documentary with social hub

HSBC & JWT London Give People a New Way to Say Thank You

HSBC and J. Walter Thompson have unveiled a new social hub and their first pieces of long-form documentary content as part of the new global HSBC Advance campaign.

The idea behind the campaign is that we achieve nothing alone – every individual success story has its own supporting cast. The content is designed to appeal to an audience with a strong entrepreneurial spirit and who is determined to succeed.

To help unlock the idea of a supporting cast, the documentary films tell six true stories of ambition, giving the featured people a chance to say thank you to those who made it all possible.

These films will live on the social hub. Users can explore stories of support, share their own stories and thank those who have helped them in a unique way. The site also allows them to create and share a bespoke ‘thank you’ film using their own photographs and writing a unique message.

This is the first time that HSBC and JWT have created long form content for digital channels. The activity will be supported by paid media in social and online channels.

The global HSBC Advance campaign launched in the UK on Christmas Day with a TV advertising, “Pink Ladies”.

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Advertiser: HSBC

Media Agency

Media Agency: Mindshare

Planner: Amy Keaney

Creative Agency

Creative Agency: JWT London

Creative Technologist: Nik Finan

Executive Creative Director: Ricardo Figueira

Executive Producer: David Van Der Gaag

Group Creative Director: Axel Chaldecott

Head of Technology: Chris Imrie

Planner: Rob Alexander

Team Manager: Philip Horton

TV Producer: Carley Reynolds

Creatives: Nik Finan

Digital Production Company

Developer: Tobias Fieldhouse

Production Company

Director: Jose Gomez

Producer: Dom Gomez / Sophie Weldon

Production Company: Rogue Films


Music Production: Johnny Yates (Rogue)

Sound Design: Paul Darling


Edit Company: Jose Gomez @ Rogue

Categories: Banking, Finance

Wunderman Thompson London, Fri, 09 Jan 2015 14:56:55 GMT