Wunderman Thompson London
Fri, 09 Jan 2015 14:56:55 GMT
HSBC and J. Walter Thompson have unveiled a new social hub and their first pieces of long-form documentary content as part of the new global HSBC Advance campaign.
The idea behind the campaign is that we achieve nothing alone – every individual success story has its own supporting cast. The content is designed to appeal to an audience with a strong entrepreneurial spirit and who is determined to succeed.
To help unlock the idea of a supporting cast, the documentary films tell six true stories of ambition, giving the featured people a chance to say thank you to those who made it all possible.
These films will live on the social hub. Users can explore stories of support, share their own stories and thank those who have helped them in a unique way. The site also allows them to create and share a bespoke ‘thank you’ film using their own photographs and writing a unique message.
This is the first time that HSBC and JWT have created long form content for digital channels. The activity will be supported by paid media in social and online channels.
The global HSBC Advance campaign launched in the UK on Christmas Day with a TV advertising, “Pink Ladies”.
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Media Agency: Mindshare
Planner: Amy Keaney
Creative Agency: JWT London
Creative Technologist: Nik Finan
Executive Creative Director: Ricardo Figueira
Executive Producer: David Van Der Gaag
Group Creative Director: Axel Chaldecott
Head of Technology: Chris Imrie
Planner: Rob Alexander
Team Manager: Philip Horton
TV Producer: Carley Reynolds
Creatives: Nik Finan
Developer: Tobias Fieldhouse
Director: Jose Gomez
Producer: Dom Gomez / Sophie Weldon
Production Company: Rogue Films
Music Production: Johnny Yates (Rogue)
Sound Design: Paul Darling
Edit Company: Jose Gomez @ Rogue
Categories: Banking, FinanceWunderman Thompson London, Fri, 09 Jan 2015 14:56:55 GMT