HSBC Hong Kong Shines Spotlight on Local Businesses for Rugby Sevens
A state-of-the-art rugby ball travels around the city in Grey Hong Kong's campaign
Hong Kong Sevens is one of Hong Kong’s largest and most popular sporting events of the year. This year, Grey Hong Kong created a campaign for co-sponsor HSBC to leverage on this sporting event and to shine a spotlight on some of HSBC’s business customers.
GREY partnered with one of HSBC’s local innotech customers, Insight Robotics, and created a state-of-the-art rugby ball. The ball then travelled throughout Hong Kong and into the hands of different local businesses. They were given the opportunity to pitch or introduce their business to the camera.
As explained by Rex Sham, founder of Insight Robotics, “There are cameras mounted on the sides of the official game ball and the ball was passed around Hong Kong. I’m happy to be part of such a fun project which also shows how supportive HSBC is of innovative businesses and startups.”
The 2019 Hong Kong Sevens will be the 44th edition of the Hong Kong Sevens, and the seventh tournament of the 2018–19 World Rugby Sevens Series.
Media channels for the campaign included a district focus around the Hong Kong Sevens competition, presence in the Rugby Village and Hexagon Suite, TV channels, as well as digital and social media.view more - Creative
Creative Agency: Grey Hong Kong
Chief Creative Officer: Michael Knox
Art Director: Jeffrey Wong, WingHo Lam
Copywriter: Yvonne Cheng, Starry Lam
Executive Creative Directors: Graham Drew
Group Creative Director: Christopher Lee
Associate Creative Director: JeffreyMC Wong
Business Partner: Winky To
Associate Account Director: Matt Wong
Account Executive: Eva Look
Categories: Banking, Financelbbonline.com, Wed, 03 Apr 2019 09:58:23 GMT