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HRA Pharma Appoints Dirt & Glory to Lead PR and Influencer Marketing for Compeed in UK 

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The brief includes running the press office for the brand and leading influencer marketing

HRA Pharma Appoints Dirt & Glory to Lead PR and Influencer Marketing for Compeed in UK 

Dirt & Glory Media announces they have been awarded the PR and Influencer Marketing work by HRA Pharma for Compeed in 2021 having managed their partner relationships and press office for the last year. 

The brief includes running the press office for the brand and leading influencer marketing across all of Compeed’s product categories. Compeed provides fast, discreet and proven treatments for blisters, cold sores, bunions, corns and calluses.

“We’re very excited to be working with such game-changing products loved by so many,” says Dirt & Glory Media founder and managing director, Nigel Brown. He continues, “Compeed has saved the day for all of us at some point. We love their products. We are charged with building on the already established brand reputation and market leading credentials. We'll be looking after their social channels and press office, co-ordinating their influencer marketing strategy and working closely with strategic partners to execute the brand's plans for 2021.​ We’re thrilled to be working with HRA Pharma and their brilliant team.” 

Kate Evans, UK head of marketing for HRA Pharma says: “We’re looking forward to working with Dirt and Glory Media on our largest brand Compeed. They’ll ensure we drive strong brand engagement and wider awareness through influencer activities and PR in 2021.” 


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Dirt & Glory Media, Tue, 12 Jan 2021 15:27:17 GMT