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HP Takes You on a Globe-Trotting Adventure in 'Work Better' Campaign

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Bernd Faass teams up with AKQA Berlin and Anorak on epic spot

HP Takes You on a Globe-Trotting Adventure in 'Work Better' Campaign

Director Bernd Faass brings back the enlightened everyday hero Markus in the second instalment of HP’s Work Better campaign from AKQA Berlin and Anorak.

‘Work Anywhere’ is a cinematic celebration of the freedom of remote working - with the right tools. Faass developed the script in collaboration with AKQA, working closely from the earliest stages of the project through to delivery. 

The film was shot in Slovenia across a wide range of locations, with cinematography by Jens Spöri. 

Bernd Faass is represented by Park Pictures (UK/US) and Anorak (Germany). 


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Credits

Brand: HP

Campaign: Work Better

Advertising Agency: AKQA Berlin

Executive Creative Director: Jake Cooper

Creative Director: Gabrielle Soria

Senior Creative: André Blanco

Senior Art Director: Eduardo Rodarte

Copywriter: Res Matthys, Niklas Scholz

Motion Designer: Christian Detken

Senior Account Manager: Markus Biesenbach

Associate Project Manager: Rasmus Johansson

Senior Strategist: Alexi Gunner

Production Company: Anorak Film, Berlin

Director: Bernd Faass (Anorak GER, Park Pictures UK/US)

DOP: Jens Spöri

Editor: Oliver Don

Executive Producer: Tobias Steinhauser

Producer: Franko Melisch

Music Production: Thomas Berlin I 48K

Sound Design: Denis Elmaci

Post Production: SLGH Berlin

Photographer: Jochen Manz

Image Retouching: 617digital

Genres: Storytelling

Categories: Consumer Electronics, PCs and Laptops

Park Pictures, Thu, 30 Sep 2021 13:35:00 GMT