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HP Makes Positivity Easy with #windowsofhope Initiative

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HP partners with Goodby Silverstein & Partners and world famous artists on series of beautiful prints for people's windows

HP Makes Positivity Easy with #windowsofhope Initiative

Millions of people around the world are using their windows to share messages of support to the outside world. So HP teamed up with over 30 artists to create a gallery of printable posters to help everyone fill their windows with hope.

Created by Goodby Silverstein & Partners, the #windowsofhope collection includes over 35 original posters created specifically for this unprecedented time, from artists all over the world such as Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato. There’s even a piece from Shepard Fairey, available as an exclusive download.

All the posters are free to download on HP’s Print, Play & Learn platform, so people can print from the safety of their homes. And HP is encouraging people to share photos of their windows with #windowsofhope to spread the messages everywhere. Check out the full gallery below.

“If we can spread love everywhere, it’ll help us all get through this,” writes artist Benny Gold who created the piece 'Stay Home' and works at GS&P, the agency behind the campaign. Artist Jeremy Fish, who created the piece 'Hope, Love & Luck' for the collection, adds: “I hope it brings some hope to somebody somewhere."

#WindowsofHope, an extension of HP’s Print, Play & Learn platform, is just one of many actions HP is taking in response to Covid-19. The company is also delivering educational content curated from leading scientific, publishing and media companies to support teachers and students through its Turn to Learn program, and working to refresh millions of used laptops for children who need them for schoolwork. HP has also used 3D printing to produce more than 35,000 parts for distribution to hospitals and leveraged their digital manufacturing partners to produce tens of thousands more.

CMO at HP, Vikrant Batra, says: "We wanted to partner with the global creative community and give everyone additional ways to express how they’re feeling – from gratitude for essential workers to hope, love and togetherness.”

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Categories: Consumer Electronics, Printers and Ink

Goodby Silverstein & Partners, Fri, 01 May 2020 13:41:19 GMT