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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

HP has the Most Fabulous Unboxing for its Spectre x360 13

05/02/2020
Advertising Agency
New York, USA
260
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FF Los Angeles launched the campaign with social media influencer Bretman Rock

On the heels of HP’s ‘Keep It Human’ Back to School campaign, which speaks to the role technology plays in Gen Z’s daily lives and addresses the appeals and problems that 18 to 24 year-olds have with their devices, HP and FF Los Angeles developed the next chapter that features HP’s Spectre x360 13. 

The initial launch of ‘Meant to Move’ featured some very recognisable influencer talent, conveying the idea that driven youth are constantly on the go and don’t need anything cumbersome slowing them down. This then culminated in ‘The Most Fabulous Unboxing,’ a video from social media influencer, Bretman Rock. Known for his signature spinning of random items on his fingers - from pillows and now laptops, Bretman Rock [@BretmanRock] unboxes his Spectre x360 13, manifesting his ability to be his most 'fabulous self.'

Chelsea Steiger, creative director at FF Los Angeles says: “It’s been an exciting year for FF LA to have the opportunity to build and develop the new ‘Keep It Human’ platform for HP Premium PC’s. Designed around the belief that humanity should lead technology, not the other way around, we felt it was a powerful and relevant way to help reintroduce HP to Gen Z. After launching with a series of successful films, we continued the story with our latest ‘Meant To Move’ — featuring cameos from top influencers like Bretman Rock. From there, we wanted to embrace Bretman's authentic personality in order to create a new type of unboxing video ‘a fabulous unboxing’ in a way that only Bretman Rock could!"

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