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HP has the Most Fabulous Unboxing for its Spectre x360 13

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FF Los Angeles launched the campaign with social media influencer Bretman Rock

HP has the Most Fabulous Unboxing for its Spectre x360 13

On the heels of HP’s ‘Keep It Human’ Back to School campaign, which speaks to the role technology plays in Gen Z’s daily lives and addresses the appeals and problems that 18 to 24 year-olds have with their devices, HP and FF Los Angeles developed the next chapter that features HP’s Spectre x360 13. 

The initial launch of ‘Meant to Move’ featured some very recognisable influencer talent, conveying the idea that driven youth are constantly on the go and don’t need anything cumbersome slowing them down. This then culminated in ‘The Most Fabulous Unboxing,’ a video from social media influencer, Bretman Rock. Known for his signature spinning of random items on his fingers - from pillows and now laptops, Bretman Rock [@BretmanRock] unboxes his Spectre x360 13, manifesting his ability to be his most 'fabulous self.'

Chelsea Steiger, creative director at FF Los Angeles says: “It’s been an exciting year for FF LA to have the opportunity to build and develop the new ‘Keep It Human’ platform for HP Premium PC’s. Designed around the belief that humanity should lead technology, not the other way around, we felt it was a powerful and relevant way to help reintroduce HP to Gen Z. After launching with a series of successful films, we continued the story with our latest ‘Meant To Move’ — featuring cameos from top influencers like Bretman Rock. From there, we wanted to embrace Bretman's authentic personality in order to create a new type of unboxing video ‘a fabulous unboxing’ in a way that only Bretman Rock could!"

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Agency: FF Los Angeles

Client: HP Inc.

Title of ad: Meant to Move


Chef creative officers: Fred & Farid

Creative Director: Chelsea Steiger

Art Director: Laura Beck

Art Director: Jocelyn Lam

Copywriter: Hilary Smith

Agency Supervisor: Nathan Smith

Business Director: Mariam Salcido

Executive Producer: Amanda Van Caneghem

Integrated Producer: Andy Caramanzana

Business Affairs: Amy Sharma


Production Company: Doomsday Entertainment

Director: Yoni Lappin

DP: Christian Sprenger

Line Producer: Josh Goldstein

Executive Producer: Jason Cole


Editorial: RPS

Editor: Zoe Mougin


VFX & Online: Method Studios


Colourist: Jason Wallis, Electric Theatre Collective


Music: Track search by


Audio: Lime Studios

Animation: Ways & Means

Genres: Dialogue, Comedy, People

Categories: Consumer Electronics, PCs and Laptops

FRED & FARID, Wed, 05 Feb 2020 15:40:39 GMT