BWM Isobar Sydney
Thu, 16 Mar 2017 02:09:12 GMT
To relaunch the Hoyts Rewards Program, BWM Dentsu has created a playful new campaign that demonstrates the immediately rewarding benefits offered by Hoyts cinemas, at locations across Australia.
Spearheaded by a quirky 30-second cinema ad, the campaign travels through the thought process of a common film-goer, as he is introduced to the benefits of the Hoyts Rewards Program.
As he learns about Hoyts' various offerings - a free movie ticket upon account activation, the ability to earn Hoyts dollars, a Discounted Movie of the Week, Member Preview Screenings and much more - his eyebrows continue to raise in disbelief.
Post Production Company: The Editors
Director: Dave Wood
Producer: Lee Thomson
Production Company: Plaza Films
Audio Post Production: Speed of Sound
Editor: Laurence van Camp
Chief Creative Officer: Rob Belgiovane
Client Service Director: Brent Kerby
Creative Agency: BWM Dentsu
Creative Group Head: Denny Handlin, Jon Foye
Executive Creative Director: Asheen Naidu
Head of Design: Eeuwout Baart
Planner: Jack Spicer
Brand: Hoyts Group