How We Made: Changing The Game with Microsoft and McCann New York

Marketing production agency, Tag is a proud supporter of The Immortal Awards. Over the upcoming months, as part of the sponsorship of the Immortal Awards content channel, this series will explore the creative excellence behind the Immortal winning projects from the competition’s first few years, as told by the brands and agencies that made them.

To launch the series, Microsoft’s CVP of brand, advertising and reach, Kathleen Hall, and McCann New York’s global ECD, Shayne Millington, sat down to talk to The Immortal Awards’ Paul Monan.

The trio explore Microsoft’s Changing The Game, one of just four projects to win an Immortal in 2019, telling the story of how an internal passion project became the focus of the tech giant’s holiday campaign, empowering the 33-plus million strong accessibility community all over the world.