Canadian wireless phone service provider, Fido, and Virtue Worldwide (VICE's in-house creative agency) have launched the first ever location-based mobile music video. This for new hit track "Save Me" from famed Canadian electronic trio, Keys N Krates, featuring KatyB. Virtue brought the mobile experience to life in collaboration with director Vania Heymann (hyped most recently for his "Like a Rolling Stone" video for Bob Dylan) and Toronto-based digital production and design company Jam3. Click here to view the music video on your mobile.
The video has the look and feel of a photo-driven social network, taking viewers on a location-based cross-country tour through Canada with Keys N Krates, guided by the beats of their “Save Me" track. The journey is comprised of 2500+ handcrafted GIFs showcasing different sites and scenes throughout the country that were composited into original Keys N Krates footage shot on a green screen. Images were submitted by Keys N Krates fans via social media using #MobileMusicVideo, and also garnered from local Canadian artists and photographers.
The 'GIF-bombs' are handcrafted by Tornto-based design and tech agency, Meld, each of which acts as an individual scene sync'd to the track within the video; while an algorithm developed by Jam3 ensures viewers receive a unique location-based experience with each iteration perfectly aligned with the song's structure. Video content will of course continue to evolve as fans go on to submit more photos through social.
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Post Production Company: Meld
Artist: Keys N Krates feat. Katy B
Audio Post Production: Dinahmoe
Director: Vania Heymann
Production Company: PrettyBird
App/Digital Production: Jam3
Creative Agency: Virtue Worldwide
Genres: Music performance
Categories: Music video, Short filmslbbonline.com, Tue, 30 Jun 2015 14:59:54 GMT