Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

How VICE's Volume Control App is Saving Lives in China

Creative 340 Add to collection

Mutesic app by Saatchi Shanghai lowers music volume as listeners approach busy roads

How VICE's Volume Control App is Saving Lives in China

These days, it’s hard to find someone not wearing headphones listening to music on the way to work, school or just walking around the city. Although people live for their daily dose of tunes, listening to music while walking around is ironically a big safety issue. It is said that since 2011, traffic accidents have increased by 300% in China because people wearing headphones drown out ambient warning sounds.

In 2014, Saatchi & Saatchi Shanghai helps VICE to introduce Mutesic in China, they’re turning the music down when a fan’s attention should be somewhere else.  Mutesic is a mobile phone add-on that lets people enjoy their music on any player, and helps keep them safe and aware on the road. It automatically syncs with users' current location using GPS, and then decreases the volume of their music as they approach busy road intersections.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Media and Entertainment, Magazines

Saatchi & Saatchi London, Thu, 29 May 2014 11:25:59 GMT