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How to Make The Immortal Awards Work for You in 2021

Trends and Insight 123 Add to collection

As part of our new 'Create. Promote. Roar.' series, we share our top tips on how to make the Immortal Awards work for you in 2021

How to Make The Immortal Awards Work for You in 2021
As part of our new 'Create. Promote. Roar.' series, we will be sharing all of the tips and tricks for using LBB to make your company famous and to prove your progress to senior leadership and board members. The Immortal Awards, our free to enter award for members of LBB has grown exponentially in the past two years and is helping companies from all over the world get recognition for unforgettable work. 

The 2020 Immortal Awards results were announced Monday December 7th. Advertising’s most difficult to win award was given out to only four pieces of work from around the world, for the third year in a row.

The Immortal Awards are a modern award for the new world of advertising, The Immortal Awards is simply about celebrating the best creative work - without categories or entrance fees. 

The work is judged by the world's top creatives from the brand, agency, production and post worlds. Five regional competitions - North America, LATAM, Europe, MEA and Asia Pacific - are overseen by dedicated regional juries. The best work from each region qualifies for a final, global round of judging with a hand-picked, global jury.

The results power a global, transparent League Table of Creativity - an ongoing, honest ranking of the world's greatest networks, agencies, production companies and post houses.

Little Black Book’s member companies get up to five free entries - with all single offices limited to a maximum of five entries.

At the heart of the Immortal Awards are three tenets - 

Easy to enter
Free to enter
Hard to win

2020 provided some challenges in terms of getting the international juries together but we were determined to put the event on, providing LBB’s members and community the opportunity to submit work to judging and also to celebrate some tremendous work.

This year saw the introduction of the regional round of judging. This allowed us to have work judged by juries who fully understood the nuance and tone of the work - and these juries took the decision of which work would represent their region very seriously. Another happy result of this addition is that the finalists from each region are also able to celebrate their result as the winners in their region.

There is much more to come from Immortal Awards 2020, including panels with winners and behind the scenes coverage of the top work. We hope that in the new year we will also be able to take the reel on the road, as we have done in previous years. We will also be introducing a White Paper, covering trends and topics over the past three years of this event. 

But we are also looking forward to Immortal Awards 2021 and the call for entries will begin in March. LBB members will all be contacted to begin the entry process through their logins well in advance. If you are keen to get your brand in front of key creatives and help to bring this popular global advertising to the industry, we have a number of partnership packages that begin at just £2,000 for the year. 

If you have any questions about 2021 entries or sponsorship, please contact Sarah Cooper



Thanks to our wonderful Immortal Awards partners

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LBB Little Black Book Information, Mon, 14 Dec 2020 11:42:19 GMT