Fri, 13 Sep 2013 03:22:16 GMT
Step 1: Remove everything boring.
Step 2: Realise there’s nothing left but golf carts.
Step 3: Give the golf carts new suspension, grunty engines and roll cages, then set them loose on a pristine golf course to chase a radio-controlled hole.
This is the logic behind Frucor Beverages and Colenso BBDO’s new venture into the world of sports: V Battle Carts.
The carts have been given a test run in a new 60 second TV spot for V Energy before they hand the keys over to the public. Against all better judgment V drinkers will be allowed to get behind the wheel of the Battle Carts when one lucky town is treated to a day of lawn-ruining action.
Towns all over New Zealand have been competing furiously to host the day by creating events on Facebook and then promoting them to their communities showing why they wanted it the most.
“We need to always be pushing the boundaries, finding new captivating ways to get consumers involved with V. Additionally this year we wanted to dial up the fun factor with a campaign that was entertaining, exciting and still uniquely V. With the help of Colenso ‘V Battle Carts’ has delivered that in spades” said Cormac Van Den Hoofdakker, Senior Brand Manager, Frucor Beverages.
Check out the rest of the campaign on V’s Facebook..
Agency: Colenso BBDO
Creative Chairman: Nick Worthington
Digital Creative Director: Aaron Turk
Creative Team: Jesse Stevens & Beth O’Brien
Agency Producers: Scott Chapman, Katie Knight & Amanda Theobold
Digital Production: Paul Headington, Geoff Joe, Matt Visser, Craig McGregor & Adam Wood
Colenso Experiential: Lucy Grigg & Nicky Garland
Account Team: Samantha Parsons, Chloe Fagence, Tim Ellis
Planning Director: Andy McLeish
Media Agency: OMD
PR Agency: Beat Communications
Film Production: 8Com
Director: Andy Morton
Producer: Katie Millington
Activation Production: Rollercoaster – Greg Skinner
Music: “I am rabbit” – Proud Scum
Sound Design: Franklin Road
Clients: Luke Rive (Marketing Manager - Energy)
Cormac Van Den Hoofdakker (Senior Brand Manager - Energy)
Categories: Carbonated Drinks, Soft DrinksColenso BBDO, Fri, 13 Sep 2013 03:22:16 GMT