You know what next week is. I know what next week is. Let’s both take a painkiller and get on with it.
Cannes! The imminently approaching week-long advertising festival set to test the livers of even the most robust of attendees. A showcase of the best work, people and creativity in Adland today, Cannes is a hotbed of activity. But is there a way the week can be hacked to be more fun, perhaps even more… manageable?
We asked some Cannes veterans at global edit house Nomad to share their top pieces of advice on how to make the week just that touch more enjoyable.
Drink up - with temperatures this week set to be in the mid-20s and no cloud cover, water and sun cream, could fast become your best friends, advises Nomad’s managing director and Cannes veteran Liv Lawton. Whilst the bougie beverages will certainly be flowing, do try to chase each ‘cheers’ with a tumbler or two of water. At the very least, your skin will thank you.
Don’t go too large on the first night, warns head of VFX Martin Goodwin. Whether your trip to the Cote D’Azur is a one-nighter or a week-long stint, try to adopt a pace that won’t leave you gasping on the beach for a super yacht-sized aspirin. However, when the ‘adult headache’ does come a-knocking, send it downstream with a chilled glass of the blushest of rosés - Martin’s orders.
Spread the good news! Whilst the week is an advertising festival, with some of the best work in the world showcased on panels and across awards ceremonies; it’s also a time to push what you’re proud of - and for editor Dave Warren that’s the good ship Nomad. Use the week to really shout about the work you’ve been proud to be a part of. Everyone else will be!
Double-down on friends; whether it's on the Carlton Terrace for drinks or further afield to La Chevre d’Or for a bite - make good time for catching up with all those industry friends you haven’t seen over the past year, muses Liv. For a quieter vibe, head to The Island, a relaxed spot away from the hubbub of mainland Cannes. Or, taking your cue from head of production Nayle Sitki, find somewhere near the water and imagine you and your friends aboard one of the super-yachts, hair blowing in the wind and gabbing over how long it’s been since you all caught up!
If you’re brand new to the event, like Nomad Tokyo managing director Yoshi Fujisawa and executive producer Masato Midorikawa, take some time to soak up the French culture - despite the decampment of global Adland to the region, it’s a great place to pick up inspiration and new friends!
Don’t lose your producer and don’t end up in Gutter Bar - two pieces of advice given to Dave before his first trip - a one night stint to the festival years ago. Deciding to ignore both, he promptly found himself sans producer and “somehow” in the Gutter Bar…
Moral of the story - avoid Gutter Bar. And maybe tie a balloon to your producer’s wrist.
Enough said. To Cannes!
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