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How The Young Lions Is Inspiring Young Creatives & Raising Charity Profiles

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Competitions involve young creative talent to fulfil a brief for a charity or not-for-profit

How The Young Lions Is Inspiring Young Creatives & Raising Charity Profiles

Every year, the Cannes Lions International Festival of Creativity plays host to a unique collection of competitions which exist to showcase and develop the best of young industry talent. The Young Lions competitions, of which the original Print competition was launched in 1995, are integral to Cannes Lions and part of their long-term vision to identify and train industry talent.   

The competitions require competitors from across the globe to fulfil a brief given by a carefully chosen charity or not-for-profit organisation and it is here that the competitions come into their own – working to springboard young talent while providing useable creative and marketing strategies. It is not compulsory for the charities to adopt the winning campaigns into their strategy but many of them choose to, proving not only the high-level of competitor talent but cementing the importance of the Young Lions in raising the profile of the companies involved. 

About the competitions, Steve Latham, Head of Talent and Training at Cannes Lions, says: “As campaigners for creativity, Cannes Lions is committed to showcasing and driving young talent – by raising awareness of these competitions we hope to drive creativity in the younger generation. Competitors are chosen through local competitions and the winners of those get the chance to go to Cannes Lions and compete on a global level. It really is an unrivalled career driver.” 


Successful 2014 entries currently in use include:


The International Child Art Foundation
They are using the logo created by the Gold winning team from Germany in the Design competition for the new World Children Festival website: 



Sense International 
Have implemented the idea of ‘Fear of Missing Out’ entered by the Media competition’s team from Malaysia:



Barnardos Australia
An entire webpage is dedicated to the Film entries that they received as part of the competition: 



United Nations Office on Drugs and Crime (UNODC):
They implemented the ‘Give Hope Campaign’ idea from Team Austria in the PR competition:



Cannes Lions holds Young Lions Competitions in seven categories: Film, Print, Media, Design, PR, Cyber and Marketing. The client for each competition remains a secret until the competitors are briefed in Cannes, after which they have 24 hours to work on their entry. Last year 410 competitors from 63 countries took part. 

Anybody wanting to take part should contact their local Festival Representative to put themselves forward for their local competition: http://www.canneslions.com/cannes_lions/representatives/. Selections are made between January and April depending on the country. 

Further information on the competitions can be found online at www.canneslions.com.  

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lbbonline.com, Wed, 07 Jan 2015 10:27:00 GMT